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- art direction
- CGI
- 3D modeling
- 3D motion graphic
- ADV campaign
- creative content

Arama, London Dry Gin

Born from the union of the verbs “arare” (to plow) and “amare” (to love), ARAMA is also the opposite of AMARA (bitter). Going beyond the bitterness associated with the Red Radicchio of Treviso IGP, it demonstrates that the ARAMA world is rich in nuances and complexity, where the connection with the land reveals the true essence of existence.

In the distilled spirit, the Red Radicchio of Treviso IGP, combined with the other botanicals and raw materials exclusively Made in Italy, narrates Italy in a sip, from North to South.

We dove into the ARAMA world, creating three evocative visuals where each ingredient had its moment of prominence. Our goal was to narrate the nuances of aromas in a playful way, celebrating them in a harmony of colors that blends with the essence of Gin.

Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Arama London Dry Gin bottle with an orange
Man covered with oranges and lemons
Arama London Dry Gin bottle on orange background
Man covered with oranges and lemons
Arama London Dry Gin bottle on orange background
Arama London Dry Gin bottle on orange background
Man covered with oranges and lemons
Arama London Dry Gin bottle on orange background
Man covered with oranges and lemons
bottle of gin with radicchio
bottle of gin with apples
bottle of gin with radicchio
bottle of gin with apples
bottle of gin with radicchio
bottle of gin with apples
bottle of gin with radicchio
bottle of gin with apples
apple with water vortex
apple with water vortex
apple with water vortex
apple with water vortex

Credits

Creative Direction & CGI: 3DD Factory

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