- CGI
- 3D modeling
- 3D motion graphic
- augmented reality
- creative content

Boss, Be Your Own Boss

Hugo Boss, the German fashion house and textile company, splits its identity to reach two different demographic targets. This gives rise to Hugo on one side and Boss on the other side.

To promote this initiative in theBe Your Own Bosscampaign, together with the New Media Agency team, we created various visual possibilities of the Boss logo. This time, without Hugo.

Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss
Logo 3D Boss
Logo 3D Boss
Logo 3D Boss
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.
Logo 3D Boss for Be Your Own Boss campaign.

Credits

Creative Direction: New Media Agency

CGI: 3DD Factory

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