- CGI - 3D modeling - 3D motion graphic - augmented reality - creative content
Boss, Be Your Own Boss
Hugo Boss, the German fashion house and textile company, splits its identity to reach two different demographic targets. This gives rise to Hugo on one side and Boss on the other side.
To promote this initiative in the “Be Your Own Boss” campaign, together with the New Media Agency team, we created various visual possibilities of the Boss logo. This time, without Hugo.
Credits
Creative Direction: New Media Agency
CGI: 3DD Factory