Break To The Future, Dutch Design Week 2022

Lineapelle, InTheMaking ATTO III. For the Third Edition of "In The Making", presented by Lineapelle and directed by Giorgio Linea, our studio led its creative and design direction. Inspired by humankind’s ancient connection to leather, the space was designed as a modern reinterpretation of a prehistoric village. Each area was crafted to evoke a sense of place and purpose, highlighting the artisanal heritage of leather in its most elemental form. In The Making ATTO III is a Back to the Origins, where representations and contexts of past eras come to life Between Matter and Technology. We meticulously oversaw every detail to bring this vision to life: from the initial concept to exhibition design, from on-site setup to CGI content production.

Lineapelle, InTheMaking ATTO IV. Groovy rhythms, fluid improvisations, and a design that speaks the universal language of inclusivity. At Lineapelle, our studio designed the fair booth of In The Making ATTO IV - Loves The Way You Are directed by Barbara Ricchi for Giorgio Linea, transforming the space into a dynamic stage where design and music harmonize. At the heart of the space are the workshops, conceived as a meeting point for an educational, entertaining, and inclusive experience for young people - embracing individuality and self-expression at its core. From the concept to the execution, we orchestrated every element: exhibition design, CGI content, visual design, and on-site set up. The space thrives on a modular layout with fluid transitions embracing a deeper message of inclusivity.

Arama, London Dry Gin. Born from the union of the verbs "arare" (to plow) and "amare" (to love), ARAMA is also the opposite of AMARA (bitter). Going beyond the bitterness associated with the Red Radicchio of Treviso IGP, it demonstrates that the ARAMA world is rich in nuances and complexity, where the connection with the land reveals the true essence of existence. In the distilled spirit, the Red Radicchio of Treviso IGP, combined with the other botanicals and raw materials exclusively Made in Italy, narrates Italy in a sip, from North to South. We dove into the ARAMA world, creating three evocative visuals where each ingredient had its moment of prominence. Our goal was to narrate the nuances of aromas in a playful way, celebrating them in a harmony of colors that blends with the essence of Gin.