- CGI
- 3D modeling
- creative content
- ADV campaign
- augmented reality

Etro x Carrera Collectors Edition, Italian Trip

The iconic teardrop-shaped model, Carrera Champion, makes a comeback for the summer of 2020 in a capsule collection born from a collaboration with the historic fashion brand Etro.

Capturing the excitement of the summer season, the desire to travel, and the beauty of the Italian landscape, in collaboration with the New Media Agency team, we used augmented reality to promote and showcase the product in the most anticipated and desired summer locations.

A pair of glasses and a phone above the dashboard of a car. Etro x Carrera Collectors Edition Italian Trip
Olive tree at the roadside
A red sports car speeding down a scenic country road, surrounded by lush green fields and trees. Etro x Carrera Collectors Edition Italian Trip
A pair of glasses and a phone above the dashboard of a car. Etro x Carrera Collectors Edition Italian Trip
Olive tree at the roadside
A red sports car speeding down a scenic country road, surrounded by lush green fields and trees. Etro x Carrera Collectors Edition Italian Trip
A pair of glasses and a phone above the dashboard of a car. Etro x Carrera Collectors Edition Italian Trip
Olive tree at the roadside
A red sports car speeding down a scenic country road, surrounded by lush green fields and trees. Etro x Carrera Collectors Edition Italian Trip
A pair of glasses and a phone above the dashboard of a car. Etro x Carrera Collectors Edition Italian Trip
Olive tree at the roadside
A red sports car speeding down a scenic country road, surrounded by lush green fields and trees. Etro x Carrera Collectors Edition Italian Trip
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf
Phone resting on a scarf